Sanctuary Cove proves a champ for Mustang

On May 31, 2008

“It was uncommon, it was innovative & evidently greatly wealthy for Mustang Nautical with its sailing boats on display on the stunninglagoon behind the Hyatt Regency Hotel. - Mustang at S Cove”       Silver Beach luxury sailboat builder Mustang Nautical has reported on “very wealthy few days” following the 20th Sanctuary Cove National Yacht Show.

In Accordance to CMO Chris Heaton, the company enjoyed sales that were higher than predicted.

The company adopted radical new approach this year, displaying their range on the man-made lagoon of the luxury Hyatt Regency Hotel as an alternative of the more traditional dockage expo.

It clearly worked to the company’s satisfaction as it has confirmed it’ll stage its display on the lagoon for the next five-years.

The setting surely added to the display, offering relaxing & tranquil viewing of the company’s sports trawler & flying bridge ranges.

Leading into the show, Mustang said sales expectations were hard to predict.

‘Notwithstanding, it proved to be an very rewarding show for the Mustang crew,” Heaton added.

‘The different location proved to be the irreproachable setting for potential clients to view & value our product & this was reflected in our higher than anticipated sales figures,” he explained.

Mustang Maritime besides hosted number of national guests, among them potential dealers from Asia, Europe & the Central East.

‘we have been working tirelessly to build an effective distribution network & with the new administration & product developing now being undertaken, potential dealers are aroused at the opportunity of enhancing implicated,” national sales administrator, Emilio den Braber said.

In addition to confirmed sales, the company besides reported ‘promising interest’ shown in pending new releases, the 430 Sports Coupe & the M56 Sports Flybridge.

Both are scheduled for release early in ‘09.

The company went fully into the celebratory mode on the Sunday evening of the show when more than 200 masters & guests turned out for the Mustang Coast Celebration about the lagoon.

Live entertainment, fireworks displays, even mechanical surfboard on hand for those agreeable to try their luck, all contributed to fun evening.

‘It’s all behind us now, ” Heaton said, “We’re back at work & concentrating on further developing of our retail operations & our product developing program.

‘We’re all at the full to meet our ’09 deadlines for the introduction of our new models,” he added.
by Bob Wonders